Why should managers worry about product overcosting or undercosting ?
-Overcosting may result in competitors entering a market and taking market share for products that a company erroneously believes are low-margin or even unprofitable.
-Undercosting may result in companies selling products on which they are in fact losing money, when they erroneously believe them to be profitable.
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.